DEPUTY MANAGER

Job Purpose

The incumbent is expected to be responsible in leading the marketing team and suggesting them the best marketing techniques.

Key Job Responsibilities

The incumbent will bear end to end responsibility of the Brand in this role and be the custodian of all the aspects of the Corporate / Mother Brand and for all the MPG Financial Services companies, their business and their brands in the

Lead for Mapping Customer Journey and then, Conceptualize, Develop & Plan Marketing & PR Strategy accordingly

Generator & Custodian of Knowledge & learning about current, potential & future Customers

The incumbent will be responsible for developing Marketing Campaigns for the sub group

Give strategic direction to the brand in areas such as market share, product innovation, new product development, market research, consumer behaviour and new trends in financial products & aligned areas.

Lead for Above-the-line (ATL) - (TV, Print, Outdoor) Agency briefings & creative development film (briefing, development, production, testing) ; Below-the-line (BTL) execution - Promotions/ activities/POS development . The latter (BTL) being CRITICAL

Lead for Digital Marketing Planning for sub-Group and individual businesses

Monitor competition on various aspects such as new offering, pricing, consumer offer, ATL & BTL activities and course correct our strategy if required.

Conceptualizing & implementing Trade Promotions & Consumer Promotions as well as launching activities as a part of brand building & market development.

Knowledge, Skills & Attributes

• Collaboration
• Team Management
• Leadership skills
• Excellent written and oral skills
• Effective Time Management
• Strong interpersonal and communication skills
• Solutions oriented