Deputy Manager - Digital Marketing

As a Digital Marketing Specialist at our company, your role will involve developing, executing, and optimizing digital campaigns across various channels such as SEO, SEM/PPC, social media, email, and display to enhance brand awareness, drive traffic, and increase conversions. Your responsibilities will include: - Creating and refining digital assets including landing pages, ad copy, graphics, blog posts, and webinars to maintain brand consistency. - Analyzing performance KPIs such as CTR, conversion rates, and ROI to continuously improve strategies. - Managing budgets and collaborating with internal teams (content, design, academia, product, industry) and external vendors. - Demonstrating a good understanding of the Martech stack, including CRM, marketing automation tools like Zoho, CMS, CRM dashboards, and analytics. - Implementing, testing (A/B and multivariate), and optimizing technical systems and integrations to improve campaign delivery and efficiency. - Identifying automation opportunities and process improvements while training team members on tool functionality like Digital Asset Management. Qualifications and Experience: - 6 to 8 years of relevant experience. - Strong content creation, social media, and campaign management skills (SEO, SEM). - Proficiency in Google Analytics 4 (GA4), Google Tag Manager (GTM), UTM tracking, ZOHO, CRM tools, and HTML. - Proficient in Excel, including pivot tables, formulas, and reporting tools (knowledge of Power BI is a plus). - Familiarity with SEO tools, retargeting, programmatic ads, and audience segmentation. Soft Skills: - Possessing an analytical mindset with a data-driven decision-making approach. - Excellent communication skills to engage with both technical and non-technical stakeholders. - Strong project management skills with attention to detail and a self-starting attitude. - Ability to collaborate effectively with multiple stakeholders and a strong drive to enhance product performance. Location: Noida (Note: No additional details of the company were mentioned in the provided job description.),