Demand Generation Officer

Designation - DGO (Demand generation officer) Location - Bengal -2 / Odisha -2 /North East -1 Drive quality demand in the field by engaging fabricators, contractors, and influencer networks, converting insights into qualified leads, and ensuring data-driven feedback loops into SFA. Bridge execution between field, sales, marketing, and operations. Key Responsibilities - Field Engagement & Lead Generation Site Survey & Project Intelligence Technical & Proposal Support Influencer, Demo & Campaign Activities Market & Competitive Intelligence Order & Supply Coordination Performance, Targets & Reporting Required Skills & Competencies - Bachelor’s degree (Engineering / Civil / Marketing / B.Com / Commerce) — preferable. 2 to 6 years’ field experience in B2B / project / materials sales or demand generation. Technical orientation with ability to understand and communicate product specifics. Strong verbal & written communication. Reporting & Hierarchy Reports to: Territory Manager (TM) or ASM Liaises with: DSO, Marketing, Technical, Supply chain / logistics May coach / guide junior field staff or associates KPIs & Metrics No. of site visits / quality leads generated Lead-to-opportunity handover rate Completeness of data capture (photos, geo, remarks) No. of new influencers / contractors onboarded Rate of campaign/sample uptake Local-level competitive intelligence closed-loop