Demand Generation Content Writer

Job Description

About the role We are seeking a motivated and results-driven Demand Generation Content Writer to join our demand generation team. The Demand Generation Content Writer will play a critical role in driving demand generation by developing engaging content that will appeal to our audiences, attract customers and complement our overall brand and marketing initiatives. The ideal candidate is a proactive, tech-savvy professional with a passion for writing, marketing and particularly demand generation. We are looking for someone who will thoroughly enjoy the process of producing online content, including conducting thorough research on industry-related topics, generating ideas for new content types and proofreading articles before publication. Someone who is willing to obsess with understanding audience needs at various stages of their journeys, and driving value creation through every user touchpoint, will be the perfect fit for this role. Self-Starters and outcome-driven professionals, who believe in teamwork, and demonstrate high levels of discipline, curiosity, and grit are likely to succeed. Responsibilities Write and manage engaging search engine optimized and conversion-centered content. Learn basic SEO and CRO techniques to understand how to drive up content performance. Collaborate with team members to understand our product and industry, and help to create content that’s accurate, informative and relevant. Assist in shaping content that connects technical information with broader market trends in a creative way. Proofread and edit content to ensure accuracy, consistency and alignment to our brand strategy. Assist in distributing content through different channels efficiently to reach our target audience. Track how content is performing and learn how to make improvements based on data. Requirements Passionate about writing, technology, marketing and in particular, demand generation. 2-5 years of experience in digital marketing. Experience in a startup or high-growth company. Experience in working with a content team to drive campaign execution. Experience in working in a B2B SaaS company is an added advantage. Experience in planning, implementing and reporting a revenue-led campaign strategy is a plus. Good understanding of B2B marketing fundamentals to consistently identify opportunities to attract relevant organic traffic, and run experiments to improve conversion to leads and pipeline. Excellent project management skills, including the ability to lead and collaborate with cross-functional partners, prioritize high-impact activities and manage complex projects. Good communication skills. Excellent analytical and time management skills. Self-motivated, goal-oriented, and able to work independently in a fast-paced environment. Benefits Immense personal and professional development, and career growth opportunities. Show more Show less