DBAT:Channel Manager

About Digital Banking and Transformation

The Digital Banking and Transformation (DBAT) team builds new end-to-end customer propositions with an ambition of delivering new age financial services directly to the customers. The DBAT team has invested in digital capabilities that include building the bank s own engineering team, adapting new age engineering practices and building an API centric architecture to improve customer experience, employee experience and efficienciesAbout the RoleThe Channel Manager is responsible for leading the special projects in digital banking space. The Channel Manager builds and manages digital banking products like Internet Banking, Mobile Apps and Chat bots with a view to improve the overall customer experienceKey ResponsibilitiesDrive adoption, penetration and deepening of digital channels (Mobile banking / Internet banking) of bank s retail customersWork on customer life cycle management in terms of channel usage (width and depth of channel usage)Identify various customer segments and cohorts basis age, customer types, salary etc. and devise a campaign strategy and media plan to execute the campaignsIdentify the pattern and create the next action on channels for customersWork closely with marketing and data analytics team to create the segments and campaignsTracking channel performance and liaise with the channel team to take corrective measures, aiding channel teams with insights and enablers.Work with branches and other support teams to increase the branch level penetrations of customer digital channelsConduct post campaign analysis and use the feedback to make changes in subsequent campaignsQualificationsPost-Graduation is preferred5-10 years of relevant experienceRole ProficienciesKnowledge of Banking and payments along with the new technological advancements in the industryGood communication (both verbal and written) and presentation skillAbility to handle pressure and meet deadlines#ComeAsYouAre "We are dil se open. Women, LGBTQIA+ and PwD candidates of all ages are encouraged to apply"