Database Marketing Specialist

Job Description

We are seeking a detail-oriented and data-driven Database Marketing Specialist to support our marketing and sales outreach initiatives. This role is pivotal in ensuring we have access to accurate, high-quality B2B contact data that aligns with our target customer profiles??particularly in the US market. You will work closely with performance marketing and sales development teams to drive campaign success through effective data management and compliance. Key Responsibilities: Database Procurement & Management: Source new, high-quality B2B contact databases aligned with our ICPs in the US market. Maintain, clean, and update existing marketing databases to ensure data relevance and accuracy. Regularly audit for duplicates, outdated entries, and bounce-prone email addresses. Cross-Functional Collaboration: Partner with performance marketing and SDR teams to ensure campaigns and outreach are backed by the right data. Support campaign segmentation by building targeted lists based on firmographics, job roles, engagement history, and other filters. Performance Monitoring & Optimization: Monitor key database metrics (e.g., bounce rate, deliverability, open rate) and suggest improvements to enhance performance. Provide basic reporting on database health and its impact on campaign performance and lead quality. Vendor & Tool Management: Manage relationships with third-party data vendors and email verification/validation tools. Compliance & Governance: Ensure all contact data and outreach processes are compliant with relevant regulations such as GDPR and CAN-SPAM. Qualifications: 2??4 years of experience in a database marketing, marketing operations, or lead management role. Strong understanding of B2B marketing data and compliance best practices. Experience working with CRM and marketing automation tools (e.g., HubSpot, Salesforce, Apollo, ZoomInfo). Familiarity with data privacy laws and email deliverability concepts. Analytical mindset with attention to detail and a proactive approach to problem-solving. Excellent communication and collaboration skills