Data Analytics

As the Director of Marketing and Customer Analytics at Tata Digital in Gurugram, you will play a crucial role in leveraging data and analytics to enhance marketing strategies, optimize customer segmentation, elevate user experiences, and drive growth across Tata Digital Platforms. Your efforts will be focused on shaping marketing and customer engagement strategies to provide valuable insights that keep the company competitive. Your key responsibilities will include: - Developing and implementing a comprehensive data and analytics strategy to support marketing and customer engagement efforts. - Overseeing the collection, cleansing, and secure storage of customer data to ensure quality. - Creating and refining customer segments for personalized marketing campaigns by leveraging data. - Analyzing marketing campaign performance, offering insights for enhancement, and optimizing spending to maximize ROI. - Using data analytics to gain a deep understanding of customer behavior, preferences, and trends to enhance customer experiences. - Developing clear and actionable reports, dashboards, and visualizations to effectively communicate insights to cross-functional teams and stakeholders. - Collaborating with Marketing, Product Development, and IT teams to drive data-driven initiatives. Qualifications required for this role: - Bachelor's degree in Engineering, Data Science, Statistics, or a related field, with a preference for a Master's degree. - Proven experience in data analytics, customer analytics, or related roles, including at least 2 years in a leadership position. - Strong knowledge of data analytics tools and software such as Adobe Analytics, Tableau, R, and Python. - Proficiency in customer segmentation, A/B testing, and marketing performance metrics. - Excellent leadership, team management, communication, and presentation skills. - Strategic thinking, problem-solving abilities, and a deep understanding of e-commerce and digital marketing trends are necessary for success in this role.,