Associate Director - I - Partnership & Alliance

Job Description

Alliances & Partnerships Company Overview: The Tata Group is building a digital consumer platform to leverage strong hooks among existing loyal consumers and attract new consumers. The platform aims to drive deep loyalty, engagement, and a seamless journey with its consumers. Deep analytics will be at the core of the business model, with significant capabilities built in this area as a differentiator. About the Role: Be part of the financial services team at Tata Digital (Mumbai) to create a world-class Credit Card program. Leverage the diverse portfolio of Tata consumer brands and its loyal consumers. Create strong alliances with partner brands, financial partners, and third-party platforms/brands to deliver rich features, benefits, and digital acquisitions for the program. Experience Level: 5-8 years Location: Mumbai Responsibilities: Create consumer-centric benefits and experiences for Credit Cards by tying up with Tata brands and other non-competing brands. Work with banks and card networks for offers and tie-ups relevant to the segment (mass/affluent/super affluent). Lead negotiations with external stakeholders and close internal approvals for the programs based on the business case and success criteria. Close the marketing and commercial deals for feature and offer partnerships. Chart out an annual offer calendar for the card program. Go-to-market with the programs/offers on various channels/properties and track consumer response in line with established success criteria. Own the digital acquisitions roadmap for the Credit Card program. Create a detailed digital marketing plan with internal stakeholders and external partners like brands, digital aggregators, bank partners, etc. Use personalization strategies and testing to target relevant buckets based on their brand affinity and behavior. Launch campaigns and review engagement to ensure optimum outcomes. Work with stakeholders to optimize the plan in line with business goals. Desired Profile: 8-11 years of B2C marketing/B2B alliances experience. MBA from a Tier-1 institute. Strong presentation, analytical, and communication skills to negotiate with senior management of external stakeholders. Experience in performance-driven marketing/handling sales targets. Entrepreneurial bent to grow the business from the ground up through alliances, partnerships, and marketing.