D2C & Community Engagement Head

Children’s Wellbeing Company

senior leadership role

Key Responsibilities

1. D2C Business & E-commerce

• Own P&L for D2C website (Shopify) and ensure revenue growth.
• Oversee website experience, cataloguing, and conversion funnel.
• Align catalogue content across the Pegasus website.

2. Digital Marketing & Social Media

• Manage paid ads (Google, Meta) through the performance marketer; ensure ROI targets are met.
• Build and execute social media content calendar (Instagram, YouTube, LinkedIn).
• Ensure digital storytelling aligns with our “Childhood Unplugged” narrative.
• Create integrated campaigns (content + ads + workshops).

3. Community Engagement & Workshops

• Lead Pegasus Society workshops and parent engagement programmes.
• Build scalable formats (monthly/quarterly) for housing societies, schools, and corporate tie-ups.
• Integrate workshops with digital campaigns to convert participants into brand advocates and buyers.
• Own brand activations at trade fairs, schools, and events.

4. Leadership & Team Management

• Lead a cross-functional team: performance marketer, Shopify expert, social/content executive, designer, video producer, and event/workshop manager.
• Mentor and align the team towards shared KPIs.
• Collaborate with editorial/product, sales, and operations to ensure smooth execution.

This is a full-time on-site role as a D2C & Community Engagement Head located in Noida. The role involves Business Planning, Analytical Skills, Sales, Account Management, and Business Development as key responsibilities.

Key Skills & Competencies

• Strong understanding of D2C business models (Shopify, Amazon, CRM, catalogues).
• Experience in digital marketing, social media, and content strategy.
• Exposure to brand activations, workshops, or community building.
• Commercial mindset with P&L responsibility experience.
• Excellent leadership and people management skills.
• Ability to balance short-term revenue growth with long-term brand building.

Experience Required

• 8–12 years of experience in D2C, consumer brands, lifestyle, publishing, or FMCG.
• Proven track record of scaling e-commerce revenue and running integrated campaigns.
• Prior experience in community/brand engagement preferred.
• Strong communication and storytelling skills.