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D2C Brand Manager - Shopify & Performance Marketing

4 years

0 Lacs

Posted:3 weeks ago| Platform: Linkedin logo

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Work Mode

Remote

Job Type

Full Time

Job Description

As the D2C Brand Manager, you’ll own the end-to-end performance of assigned D2C brands — from Shopify store management to running Meta & Google ad campaigns. You’ll be the go-to person ensuring each brand’s digital presence is not just functional but conversion-optimized and ROI-positive. Responsibilities: Launch and manage Shopify stores with high attention to UX and conversion Work with themes, apps, and customizations (Liquid knowledge is a plus) Upload and organize products, collections, banners, and navigation Monitor website performance and suggest enhancements regularly Strategize and execute paid campaigns on Meta (Facebook/Instagram) & Google Build and manage custom and lookalike audiences, retargeting funnels Monitor, analyze, and optimize campaigns to improve ROAS and reduce CAC Collaborate with content/creative teams for campaign assets Report on weekly performance and growth metrics Act as the main point of contact between the client and internal teams Stay updated with D2C trends, competitors, and platform updates Assist in planning promotions, product launches, and monthly calendars Requirements: 2–4 years experience in Shopify + performance marketing for D2C/eCom brands Proven understanding of ad metrics (CTR, ROAS, CPL, etc.) Hands-on experience with Meta Ads Manager and Google Ads Working knowledge of Shopify back-end and themes Bonus: Email marketing, WhatsApp marketing, GA4 Strong communication skills and a problem-solving mindset What You Get: Be part of high-performing campaigns across multiple D2C brands Hybrid/remote flexibility and collaborative working culture Direct ownership of brand growth, not just execution Opportunity to grow into a senior D2C strategy role About Us: We’re a results-driven agency helping D2C and eCommerce brands grow through sharp strategy, stunning storefronts, and high-performance digital campaigns. With several fast-scaling brands in our portfolio, we’re now hiring a D2C Brand Manager to take the lead on managing and growing client brands across Shopify and digital channels. Show more Show less

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