Customer Marketing Specialist

Role & responsibilities

• Maintain and refresh Cvent Community content including banners, learning centers, and blogs ensuring all materials are current, relevant, and engaging for users.
• Lead SEO, GEO, and zero-click content initiatives to maximize the discoverability of community content in search engines, collaborating closely with the digital marketing team.
• Oversee and execute weekly admin-led content updates, to keep the community dynamic and valuable.
• Plan and implement community engagement campaigns in partnership with internal teams to drive active participation and monitor campaign performance.
• Develop and run renewal nurture campaigns using email, ads, and other channels to increase customer retention and renewal rates.
• Support reference, review, and referral programsincluding managing nominations, customer reviews (G2, Capterra), and referral trackingto build advocacy, generate leads, and support sales.
• Partner closely with global marketing stakeholders to coordinate campaign scheduling, asset creation, campaign builds, reviews, internal approvals, and reporting.

Preferred candidate profile

• Strong understanding of marketing campaign design and execution (a customer-focused background will be a plus).
• Ability to manage multiple projects simultaneously.
• Excellent organizational and program management skills.
• Ability to work with multiple stakeholders and under strict timelines.
• Excellent written and verbal communicator.
• 4+ years of total experience in the B2B Marketing field
• Education: A bachelors degree in marketing, Communications, Business, or a related field is a plus
• Event Industry experience and experience in a SaaS environment is a plus.