SECTION I: BASIC INFORMATION ON THE ROLE
Role Name / Designation
Customer Experience Executive
Job Title Code
Function / Department
Mall Management
Grade/Level
Organisational Relationships
Immediate supervisor / manager
Senior Manager - Operations
Positions reporting to the same supervisor/ Peers
Customer Experience Executive
Position titles of direct reportees
Agency Staff
SECTION II: PURPOSE OF THE ROLE
The purpose of this role is to ensure on- ground implementation of all SOPs in the Mall and managing customer experience as the first point of contact
Role profile documented by
Binal Shah
Role profile validated by
Date of validation
27.9.21
SECTION III: DO - KEY RESPONSIBILITIES AND ACCOUNTABILITIES OF THE ROLE
Accountabilities attached to the role
Primary
Information desk operations
Handling the loyalty program and customer queries through the information desk
Ensure proper floor management
Oversee agencies activities e.g cleaning, etc
Responsible for the issues closure, daily checklist completion on Pazo
Keeping the washrooms ready and free of snags
Ensure timely MIS and reporting
Prepare Daily Manager on duty reports
Maintain log of complaints on Pazo
Prepare up to date footfall records, parking records, etc
Benchmarking with other malls
Weekly and monthly kitchen and pest audits
Ensure appropriate vendor management
Monitor day to day tasks performed by agencies
Resolve issues raised by agencies on a day to day basis
Manage the inventory of consumables
Conduct stock taking of consumables
Flag off consumables requirement as per minimum required levels
Track issue of consumables
Train & brief outsourced agencies & staff
Ensure delightful customer experience at all touch points
Monitor customer interaction by staff at all touch points
Ensure upkeep of all facilities
Ensure compliance with starting time, etc.
Ensure grooming standards are met by the mall staff and promoters
Ensure Safety compliance on each floor
Responsible for overall parking operations
Secondary
Ensure fixed asset maintenance
Periodically check fixed assets and report any damages, etc
Smooth operations of the events
Ensure smooth crowd management during events, contest and public holidays
Manage the logistics of the events, eg. Stage set up, hygiene of the event, etc
SECTION IV: DELIVER - KEY OUTPUTS/ RESULTS FROM THE ROLE
KEY RESULT AREAS
KEY PERFORMANCE INDICATORS
Inventory cost control
% overrun of inventory cost vis-à-vis budget
Retailer satisfaction
% satisfaction score in retailer satisfaction survey
Shopper satisfaction
% satisfaction score in shopper satisfaction survey
Mall operations upkeep
% Score in mystery audits conducted in the Mall
Training of staff
Meet specified no of training man days for all staff
Safety
No death/serious injury due to operational negligence
MIS & Reporting
Compliance to schedule
SECTION V: DISPLAY - KNOWLEDGE AND SKILLS
Qualifications and Technical Skills
Graduate or 3 yrs diploma in hotel management or equivalent
Overall and Specific experience
Overall 0-1 years
Competency
Proficiency Level
Accountability and Ownership Executing
Achievement Orientation Executing
Process and Quality Focus Executing
Developing People Capability Executing
Team Work and Collaboration Executing
Planning and Organizing Executing
SECTION VI: KEY INTERACTIONS
Key interaction - Internal
Nature or purpose of interaction
Mall Accounts
Vendor payments, retailer receipts
Mall Marketing
Promotions, celebrity management
Admin
Stationery, staff facilities
IT Department
Wi fi connectivity in Mall, etc
Security
Deployment of floor guards, escalations with regards to frisking, car checking, customer incident
Engineering
For maintenince of the common area, washrooms, foodcourt
Fire & Safety
Incase of emergency, evacuation drills
Key interaction - External
Nature or purpose of interaction
Agencies
Ensure working as per SOPs
Shoppers
Feedback on mall upkeep, operations
Retailer
Address concerns on upkeep, footfall, etc
SECTION VII: OTHER RELATED INFORMATION
Oversees the work of approx. 20-25 outsourced agency staff
Agencies under CEE's supervision - Housekeeping, Parking, Pest Control, Horticulture, Nurse & Ambulance, Organic Waste Converter