Customer Development Manager

Abiomed

2 - 3 years

4 - 5 Lacs

kolkata

Posted:2 days ago| Platform:

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Skills Required

relationship marketing customer development penetration sales visual merchandising healthcare fmcg management ios crm

Work Mode

Work from Office

Job Type

Full Time

Job Description

Responsible to shape and grow ACUVUE business in the territory
Serve as the single point of contact for IOs and Institutes in the territory
Drive growth of ACUVUE sales in the territory by
- Ensuring timely communication of BPAs, trade schemes, offers and working with the accounts to achieve the same
- Ensuring optimal coverage of territory (all stores once a month and key stores twice a month atleast) and driving required minimum sales at each store
- Identifying new IOs equipped with fitting contact lenses
- Execution of programs such as trial generation activations in the key IOs
- Driving NPIs adoption and implementation of marketing strategies
- Working with marketing team and distributors to ensure availability of trial lenses and visual merchandising at key stores
- Collaborating with distributors to ensure smooth service to retailers
Develop territory to drive penetration of contact lenses
- Building and maintaining relations with key stakeholders (retailers, optoms and stakeholders at Institutes) and driving the value of CLs in overall store growth
- Regular product messaging and product refreshers with ECPs.
- Collaborating with PD team to drive training programs
Can include managing outsourced team to drive coverage in certain territories
Adherence to J&J compliance and policies

For Key Account Stores in assigned territory

Achieve KA store level target
Ensure implementation of key strategy in relevant stores
Visit priority stores of KA in territory & ensure stock + trial availability
Work with KAM team to resolve any issues being highlighted by stores
Regular product messaging and product refreshers with ECPs.
Collaborating with PD team to drive training programs
Manage outsourced team mapped to key accounts in assigned territory

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