Job
Description
The Category Trade Marketing Manager is a pivotal role responsible for driving the end-to-end trade marketing agenda for specific categories across channels and geographies. This role acts as the strategic link between category teams, regional sales teams, demand planning, and external partners to ensure seamless execution of brand and business plans in the market. It leads category-level forecasting, trade spend optimization, activation planning, and performance tracking while also enabling efficient GTM for new launches and interventions. With a strong focus on insights, execution, and cross-functional alignment, this role plays a key part in driving market share, visibility, and outlet-level engagement across channels. Key Responsibilities: 1. Category Level Forecasting Conduct detailed forecasting incorporating regional nuances Lead month wise reviews for respective categories Drive state-wise AOP pipeline tracking and correction planning 2. Trade Spend Optimization Track budget vs actual spends with deep-dives into variances Plan and monitor BTL activities at a region, channel, and SKU level & analyse impact of trade levers on P&L Evaluate promo ROI and establish benchmarks for spend-to-sales ratios 3. Activation effectiveness Plan and execute trade promotions and incentives to drive sales and market share Design and manage a top outlet app to improve trade engagement and execution Analyse responsiveness to additional support and assess ROI of trade initiatives 4. New Launches and Focus Brands Create GTM plans for new launches Regularly analyse pilot data and derive actionable insights Maintain trackers for new product development (NPDs) and MRP changes. 5. Shopper Marketing focus Maintain a channel wise POSM calendar in collaboration with marketing Track effectiveness of visibility elements and drive unpaid visibility opportunities Manage outlet-level triggers and coordinate vendor communication for deployment 6. Competition benchmarking & External data Analysis Continuously benchmark market practices and identify new opportunities Use external data of HH & Nielson to identify business opportunities & link analysis with internal data at a state and AOP level 7. Loyalty Programs Lead national rollout of new SAMT model & drive throughput improvement Generate brand insights from program outlets & improve targeting, planograms, manpower utilization, and cost efficiency 8. Supply Planning Use sales trends to request production adjustments or additional stock Maintain updated CPS trackers and manage smooth transition plans Who are we looking for? Education and Experience: Masters degree in Sales and Marketing 4-5 years of experience either in Trade Marketing or Line Sales Role Key Skills : Excellent interpersonal skills, including influencing, negotiation and communications skills to manage effective senior stakeholder relationships across teams; high on energy and driven Proven track record of strong execution, systematic planning, commercial acumen and critical thinking Strong understanding of sales and distribution systems and processes in rural and urban India What s in it for you? Be an equal parent Childcare benefits for the birthing parent, commissioning parent (in case of surrogacy) or adoptive parent, and their partners 6 months of paid leave for primary caregivers, flexible work options on return for primary caregivers 2 months paid leave for secondary caregivers Caregiver travel for primary caregivers to bring a caregiver and children under a year old, on work travel Coverage for childbirth and fertility treatment No place for discrimination at Godrej Gender-neutral anti-harassment policy Same sex partner benefits at par with married spouses Coverage for gender reassignment surgery and hormone replacement therapy Community partnerships and advocacy Persons with Disability (PwD) care. We are selfish about your wellness Comprehensive health insurance plans, as well as accident coverage for you and your family, with top-up options Elder care for those who might need to extend support to senior family members Preventative healthcare support Outpatient Department (OPD) coverage, including vaccinations, dental, vision, etc. Uncapped sick leave Flexible work options, including remote working and part-time work Mental wellness and self-care programmes, resources and counselling Celebrating wins, the Godrej Way Structured recognition platforms for individual, team and business-level achievements Digital and offline instant recognition platforms. An inclusive Godrej If this sounds like a role for you, apply now! We look forward to meeting you.
