CRM Specialist - ZOHO

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Role Overview

CRM Specialist

Key Responsibilities

• Administer and optimize CRM systems including

  Zoho (mandatory)

  , Freshsales, Salesforce, and MS Dynamics.
• Ensure smooth integrations between CRM and ecommerce platforms, WhatsApp communication tools, and marketing automation systems.
• Design and maintain clean, scalable customer lifecycle workflows, ensuring CRM data hygiene and consistency.
• Collaborate closely with sales, marketing, and customer care teams to deliver actionable CRM insights and improve customer engagement strategies.
• Monitor CRM performance and troubleshoot issues, ensuring alignment with business goals.

Qualifications & Requirements

• Minimum

  3 years of hands-on experience

  in managing CRM systems, with

  mandatory expertise in Zoho CRM

  .
• Proven technical understanding of SaaS-based tools and ecommerce integrations.
• Strong analytical and problem-solving skills with high attention to detail.
• Ability to work cross-functionally and translate business requirements into technical CRM workflows.