CRM Specialist (Inside Sales)

About Frido: Frido is dedicated to enhancing daily living through innovative, ergonomic solutions that promote comfort and well-being. Our mission is to design the next generation of products to empower people to walk, sit, and sleep better. Each product we create is fueled by the same passion that drove us to innovate from day one: to give people the freedom to do more. Join us in our mission to transform everyday struggles into freedom and joy. Discover Frido and experience the freedom to live life your way. Role: CRM Specialist Inside Sales We're looking for someone who lives and breathes Lead Squared CRM and knows the platform inside and out. This role is central to our inside sales success; your job will be to keep our lead management sharp, automated, and insightful. What You'll Do: - Own the end-to-end management of LeadSquared CRM: user setup, data hygiene, workflow creation - Set up automations and rules to boost lead follow-ups and sales efficiency - Build and maintain reports and dashboards to track KPIs and conversion metrics - Regularly audit the CRM to ensure clean, usable, and actionable data - Collaborate with sales to align CRM processes with business needs - Provide user support and basic CRM training as needed What We're Looking For: - 3+ years of experience in CRM operations and automation - Strong hands-on experience with LeadSquared CRM (non-negotiable) - Understanding of lead journeys, funnels, and sales operations - Ability to create insightful reports, automate workflows, and manage integrations - Analytical mindset and love for clean, accurate data - Strong communication skills and attention to detail Why Join Frido - Fast-growing D2C brand with real-world impact - Passionate, close-knit team focused on solving real customer problems - Great opportunity to own and scale CRM systems from the ground up,