CRM Lifecycle Manager

About Position:

Would you want to work as a CRM Lifecycle Manager in an entrepreneurial and international environment? By joining us you will contribute to our mission of making cities more livable by working closely both with colleagues in the Marketing CRM team and directly with the product teams, leveraging our solutions and automating communication towards our B2B customers. You will be developing, managing and executing campaigns and automated programs with the purpose of attracting and retain B2B and B2C customers. This means active contribution to sales and revenue targets. As part of your work, you will also have an opportunity to contribute to and influence our CRM Lifecycle strategy.

• Role: CRM Lifecycle Manager

• Location: Bangalore

• Experience: 7+ years

• Job Type: Full Time Employment

What You'll Do:

• You will be part of a growing team that is highly appreciated within the entire organization.
• You will contribute by implementing plans, managing projects as well as participating in weekly
• stand ups and syncs to ensure continuous success.
• You will collaborate with other functions and teams globally to create the best customer experience and reach our growth targets.
• Own and drive performance of CRM automated programs
• Ensure effective end-to-end delivery of CRM campaigns and automated programs across push,
• in-app, SMS and email in collaboration with Product and Marketing Managers
• Develop methods for upsell/cross sell and execute them. This directly contributes to our revenue
• targets.
• Analyze performance, set up plans and take action to improve and optimize CRM campaigns and
• programs
• Structure A/B and/or multivariate tests to optimize campaigns and programs
• Work to both plan the strategic communication and the actual execution of the program ensuring
• quality deliverables.
• Incorporate content strategies in lifecycle plans to drive user engagement.
• Plan out needed personalization and dynamic content for all portions of the campaign across
• multiple channels.
• Contribute to and execute our CRM strategy
• Being a customer advocate, ensuring the highest quality interactions with the user
• across all lifecycle channels.

Expertise You'll Bring:

• You are a person who thrives in an environment where you will have the opportunity to contribute on a high level, where your input is valued, and where you, together with others will build and develop the CRM ways forward.
• You are experienced within the field and have a good understanding of the impact CRM has.
• You have been working close to product and product teams and are tech-savvy.
• You are curious and are eager to explore how AI can improve our work.
• You love data and digging into numbers to understand results and improve performance.
• Experience of using SQL is meritorious.
• If you previously have been working in Braze, Looker and Mixpanel that is a plus.
• You have an educational background in Economics or Marketing and have excellent English communication skills.

Benefits:

• Competitive salary and benefits package
• Culture focused on talent development with quarterly promotion cycles and company-sponsored higher education and certifications
• Opportunity to work with cutting-edge technologies
• Employee engagement initiatives such as project parties, flexible work hours, and Long Service awards
• Annual health check-ups
• Insurance coverage: group term life, personal accident, and Mediclaim hospitalization for self, spouse, two children, and parents

Inclusive Environment:

Persistent Ltd. is dedicated to fostering diversity and inclusion in the workplace. We invite applications from all qualified individuals, including those with disabilities, and regardless of gender or gender preference. We welcome diverse candidates from all backgrounds.

• We offer hybrid work options and flexible working hours to accommodate various needs and preferences.
• Our office is equipped with accessible facilities, including adjustable workstations, ergonomic chairs, and assistive technologies to support employees with physical disabilities.
• If you are a person with disabilities and have specific requirements, please inform us during the application process or at any time during your employment. We are committed to creating an inclusive environment where all employees can thrive.

Our company fosters a values-driven and people-centric work environment that enables our employees to:

• Accelerate growth, both professionally and personally
• Impact the world in powerful, positive ways, using the latest technologies
• Enjoy collaborative innovation, with diversity and work-life wellbeing at the core
• Unlock global opportunities to work and learn with the industry’s best

Let’s unleash your full potential at Persistent

For more detail, please contact – laxmi_gaur@persistent.com

“Persistent is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind.”