CRM Executive

Role Overview:

As a CRM Executive in the Digital & Outreach Cell, you are responsible for ensuring seamless lead management and enhancing student outreach through effective CRM practices. My role focused on optimizing the Lead Management System (NPF/Meritto) to streamline admissions, communication, and engagement processes.

Key Responsibilities:

• Managed end-to-end program-based campaigns - from planning and execution to monitoring performance and reporting.
• Designed and implemented drip campaigns and workflow automations to nurture leads effectively and improve conversion.
• Maintain the confidentiality of the LMS system.
• Oversaw bulk lead uploads, segregation, and segmentation reports for targeted outreach.
• Drafted, designed, and deployed communication templates such as mailers, landing pages, and follow-up sequences.
• Handled form creation, master data management, and widget configuration for a smoother application journey.
• Configured and integrated toll-free calling solutions within the CRM system to enhance accessibility for students.
• Provided technical and operational support to counselors for resolving lead/application-related queries.
• Collaborated with the marketing team to align CRM strategies with digital campaigns, outreach drives, and admission goals.

Eligibility Criteria:

• Experience: 1-3 years of experience in CRM management, lead management systems (NPF/Meritto preferred)
• Skills Required:
• • Strong knowledge of CRM tools, lead nurturing workflows, and automation campaigns.
  • Proficiency in data management, segmentation, and reporting.
  • Familiarity with email marketing platforms, WhatsApp Marketing Platform, landing page builders, and form/widget integration.
  • Experience in campaign planning, execution, and performance analysis.
  • Understanding of call center/toll-free integrations and student query management.
  • Excellent skills in communication, problem-solving, and cross-team collaboration.
  • Ability to manage multiple campaigns simultaneously with attention to detail.
  • Tech-savvy mindset with adaptability to new digital tools and processes.

Contact Us

Dev Bhoomi Campus, Chakrata Road,
Navgaon, Manduwala, Dehradun- 248007, Uttarakhand, INDIA

Email - hr@dbuu.ac.in
Mobile No. - 9258126948