CRM & Email Marketing Specialist

1. Campaign Execution & Team Collaboration

• Execute and deploy email campaigns across our diverse portfolio of international websites.
• Coordinate with the Design team to ensure assets are ready and align with the brief.
• Work with the QA and Product teams to test every link, code snippet, and subject line before sending.
• Monitor daily deliverability and inbox placement to ensure emails are not being sent to spam.
• Ensure all campaigns are delivered on schedule with 100% accuracy.

2. Automation & Workflow Management

• Build and configure automated email flows (e.g., Welcome series, Abandoned Cart, Win-back) using our marketing platform.
• Collaborate with the Development team to ensure that data triggers (such as order reminder dates) are working correctly.
• Regularly audit active workflows to ensure they are running smoothly and generating sales.
• Identify gaps in the current lifecycle and suggest new automation ideas to improve retention.

3. Data, Retention & Reporting

• Create precise customer segments to ensure the right message reaches the right audience.
• Analyse customer behaviour to understand why users churn and help us refine our retention strategy.
• Track performance metrics (Open Rates, Click Rates, Revenue) and report findings to the management.
• Proactively monitor results and recommend changes to improve future campaigns.

Required Skills

Technical

• Proven experience with Email Marketing Automation platforms (e.g., Dotdigital, Klaviyo, Salesforce, HubSpot).
• Comfortable using Excel to manage data lists and generate performance reports.
• Basic understanding of HTML to make minor text or formatting adjustments in the email editor.

Professional

• Ability to work smoothly with cross-functional teams (Product, Design, QA, and Development).
• Strong attention to detail to ensure zero errors in pricing, links, or audience targeting.
• Capable of managing campaigns for multiple websites simultaneously without losing focus.
• A proactive mindsetyou are comfortable taking instructions but also confident enough to suggest improvements.

Perks and benefits:

• Service recognition awards
• Market-leading pay rates
• Regular social and team-building activities
• Maternity & Paternity Benefits
• Medical Insurance Benefits