Digital Marketing Coordinator

Role & responsibilities

1. Digital & Performance Marketing

• Plan, execute, and optimize paid digital campaigns across Google Ads (Search & Display) and Meta platforms (Facebook & Instagram).
• Manage audience targeting, segmentation, retargeting, and budget allocation to maximize ROI.
• Track campaign performance and implement continuous optimization strategies.

2. Social Media & Content Management

• Develop and implement social media strategies aligned with the malls branding and marketing objectives.
• Create and manage monthly content calendars for all digital platforms.
• Coordinate with creative teams and external agencies for content creation and campaign execution.

3. Influencer & Partnership Marketing

• Identify, onboard, and manage influencers, creators, and digital partners relevant to retail, lifestyle, and entertainment.
• Execute influencer campaigns to increase reach, engagement, and brand awareness.

4. Analytics, Reporting & Market Research

• Monitor and analyze campaign performance using Google Analytics (GA4), Meta Business Suite, and other analytics tools.
• Prepare periodic performance reports with insights and recommendations.
• Conduct competitor analysis and market research to support strategic planning.

5. Customer Engagement & Online Reputation Management

• Manage online reputation by monitoring and responding to reviews, comments, and brand mentions.
• Support CRM, WhatsApp marketing, and email campaigns to improve customer engagement and retention.
• Assist in executing loyalty program communications and promotional campaigns.

6. Coordination & Stakeholder Management

• Coordinate with internal departments, mall tenants, and external agencies to ensure smooth execution of marketing initiatives.
• Support proposal preparation, campaign planning, and presentation materials as required.

Preferred candidate profile

• Google Ads & Meta Ads Manager
• Meta Business Suite
• Google Analytics 4 (GA4)
• Social Media Marketing & Strategy
• SEO & Local SEO
• Email Marketing, CRM & WhatsApp Marketing
• Online Reputation Management (ORM)
• Competitive Analysis & Market Research

Key Competencies

• Strong analytical and reporting skills
• Excellent communication and coordination abilities
• Creative mindset with a data-driven approach
• Ability to manage multiple campaigns and deadlines
• Strong understanding of retail and mall marketing dynamics

Other Requirements

• Willingness to work extended hours during events, promotions, and festivals, as required.
• Ability to work in a fast-paced retail and mall environment.