Creative Strategist

Role Overview: As a Creative Strategist at UrbanRoof Pvt. Ltd., located in Pune, you will be responsible for developing creative strategies, overseeing creative direction, conducting brand strategy, writing, and research. Your role will involve working closely with various teams to align the brand's vision and mission with innovative content and marketing strategies. Key Responsibilities: - Develop compelling creative strategies and concepts for marketing campaigns, branding, and content. - Conduct market research to understand consumer demographics, behavior, identify trends, and analyze competitor strategies. - Oversee the execution of creative campaigns from initial concept to final delivery. - Collaborate with designers, writers, and marketers to ensure effective implementation of creative concepts. - Monitor campaign performance using data and media buying insights to adjust strategies as needed. - Brainstorm and generate innovative ideas to help brands differentiate in the market. Qualifications: - Skills in Creative Direction and Creative Strategy - Experience in Brand Strategy - Proficient in Writing and Research - Strong analytical and problem-solving abilities - Excellent communication and presentation skills - Ability to collaborate effectively with cross-functional teams - Bachelor's degree in Marketing, Communications, or a related field - Experience in the construction or real estate industry is a plus. Role Overview: As a Creative Strategist at UrbanRoof Pvt. Ltd., located in Pune, you will be responsible for developing creative strategies, overseeing creative direction, conducting brand strategy, writing, and research. Your role will involve working closely with various teams to align the brand's vision and mission with innovative content and marketing strategies. Key Responsibilities: - Develop compelling creative strategies and concepts for marketing campaigns, branding, and content. - Conduct market research to understand consumer demographics, behavior, identify trends, and analyze competitor strategies. - Oversee the execution of creative campaigns from initial concept to final delivery. - Collaborate with designers, writers, and marketers to ensure effective implementation of creative concepts. - Monitor campaign performance using data and media buying insights to adjust strategies as needed. - Brainstorm and generate innovative ideas to help brands differentiate in the market. Qualifications: - Skills in Creative Direction and Creative Strategy - Experience in Brand Strategy - Proficient in Writing and Research - Strong analytical and problem-solving abilities - Excellent communication and presentation skills - Ability to collaborate effectively with cross-functional teams - Bachelor's degree in Marketing, Communications, or a related field - Experience in the construction or real estate industry is a plus.