Creative Strategist

SciPlay

Position Summary

Key Responsibilities

• Analyze creative performance to measure creative effectiveness and identify the creatives that resonate with our audience.
• Develop data-driven creative strategies and engaging concepts that fit with our products, campaign objective and audience insights.
• Find new, fresh creative approaches, experiments and, in parallel, strongly focus on optimizing existing creatives.
• Write ad briefs that are data-driven and creative.
• Drive creative testing backed up with a hypothesis to gain insights, identify opportunities and apply them to our creative production.
• Research and explore competitors’ creative strategies and mobile gaming trends to ensure our strategy remains fresh and competitive at all times as well as identify opportunities for creative innovation.
• Partner with UA, RT and, ASO teams to align creative strategies with marketing goals.
• Collaborate with game teams to ensure product features will be reflected in our creative strategy.
• Work closely with the Art Team to execute the creative strategy, review concepts and ads.
  

Requirements

• Strong analytical skills.
• Creative thinker: create multiple messages and concepts that drive from the same insights.
• A keen eye for details.
• Knowledge of social, gaming, analytics, and advertising worlds.
• Experience or genuine interest in game design.
• Understanding UA, RT and ASO strategy and tactics is an advantage.
• Experience in overseeing creative campaigns, making sure they align with the strategy is a plus.
• Agency experience is an advantage.