Creative Strategist – Meta Ads

About Us

We are a performance marketing agency focused on scaling e-commerce brands with measurable

results. Our campaigns are built at the intersection of data, storytelling, and creativity. We’re now

looking for a Creative Strategist for Meta Ads to join our team and play a pivotal role in crafting ad

strategies that convert while staying ahead of trends.

Role Overview

As a Creative Strategist, you’ll own the creative direction for Meta Ads across multiple brands.

You’ll research audiences, build hooks, structure ad angles, and work with designers/editors to

deliver ad creatives that balance storytelling with performance marketing. You’ll also constantly

analyse data to refine strategies and ensure scaling opportunities are not missed.

Key Responsibilities

• Develop ad concepts, storyboards, and campaign structures aligned with brand goals.

• Create hooks, angles, and messaging frameworks tailored to specific target audiences.

• Monitor cultural, social, and platform trends to identify content opportunities.

• Work closely with performance marketers to align creatives with audience insights, offers, and

funnel stages.

• Partner with designers, editors, and copywriters to transform ideas into scroll-stopping creatives

(videos, statics, carousels, UGC).

• Provide clear briefs and references that guide the production team.

• Build a creative testing roadmap—ensuring we’re testing hooks, formats, and storytelling styles

regularly.

• Collaborate with media buyers to align creative strategy with ad spend allocation.

• Track creative performance across campaigns (CTR, thumb-stop ratio, CPA, ROAS).

• Identify winning creative patterns and scale them into new iterations.

• Run post-mortems on underperforming creatives to learn and improve.

• Maintain a creative library with categorised concepts, angles, and results.

What We’re Looking For

• Deep understanding of Meta Ads ecosystem and how creative impacts performance.

• Strong storytelling ability and knack for writing hooks that capture attention in 3 seconds.

• Experience in structuring UGC-style ads, trend-based content, and direct-response creatives.

• Ability to interpret data (CTR, CPC, CPA, ROAS) and derive creative insights.

• Skilled at giving clear, actionable feedback to editors/designers.

• Strong knowledge of content trends across Instagram & Facebook.

Nice-to-Have Skills:

• Hands-on experience in editing short-form video content.

• Understanding of DTC/e-commerce consumer psychology.

• Prior experience working with influencers or UGC creators.

• Knowledge of creative testing frameworks like Hook vs Angle vs CTA testing.

KPIs for Success

• Increase in creative success rate (percentage of winning ads).

• Consistent delivery of new, testable creatives each week.

• Improved thumb-stop ratio & CTR across campaigns.

• Positive contribution to overall ROAS and scaling performance.

Role Details

• Position: Full-time / Contract (depending on candidate)

• Location: Remote / Hybrid (flexible)

• Compensation: Competitive, based on experience

This role is perfect for someone who’s half marketer, half creator—you love spotting trends, but you

also care deeply about numbers and results.