Creative Script Lead

About the Role

As a Creative Script Lead, you will take charge of developing high-quality scripts for video advertisements, promo videos, explainer content, social media ads, and brand campaigns. You will be working closely with the marketing, content, and production teams to create stories that connect emotionally with students, build trust, and drive conversions.

This role requires strong storytelling skills, creative thinking, and the ability to translate complex educational concepts into engaging and relatable content.

Key Responsibilities:

1. Scriptwriting & Concept Development

• Develop engaging scripts for advertisements across platforms such as YouTube, Instagram, Facebook, OTT, and digital campaigns.
• Create storyboards, concepts, and frameworks that bring ideas to life visually and emotionally.
• Write scripts for brand videos, explainer videos, testimonial videos, product launch videos, and motion graphics content.
• Craft strong messaging aligned with brand tone, target audience needs, and marketing objectives.

2. Content & Creative Strategy

• Work closely with marketing to understand campaign goals, audience behaviour, and positioning.
• Participate in brainstorming sessions and develop creative concepts and themes for campaigns.
• Ensure all scripts follow a strong creative direction, storytelling style, and narrative flow.
• Adapt script ideas into shorter versions, teasers, reels, and platform-friendly formats.

3. Collaboration & Production Support

• Work with video editors, designers, voice-over artists, and production teams to ensure the script vision is executed accurately.
• Provide direction during video shoots or recordings when required.
• Review final outputs and recommend creative improvements for higher impact.

4. Research & Insights

• Study competitor ads, industry trends, student pain points, and content patterns to generate fresh ideas.
• Experiment with different storytelling styles—emotional, humorous, inspirational, narrative-based, problem-solution, etc.
• Analyze ad performance data to improve script quality and engagement.

Skills & Requirements:

• Strong flair for creative writing, storytelling, and script development.
• Ability to convert product benefits and educational concepts into relatable, high-impact scripts.
• Excellent command over English and Hindi (bilingual scriptwriting is a plus).
• Prior experience writing scripts for ads, short videos, digital content, or storytelling formats.
• Strong understanding of student audiences, digital marketing trends, and social media behaviour.
• Ability to collaborate with cross-functional teams and manage multiple projects simultaneously.
• Familiarity with video production workflows, storyboarding, and content formats.

Qualifications:

• Bachelor’s degree in Mass Communication, Journalism, Media Studies, Advertising, or related fields.
• 2–5 years of experience in scriptwriting, creative writing, digital advertising, or content creation.
• Experience in EdTech, advertising agencies, or media production houses is an added advantage.

Job Types: Full-time, Permanent

Pay: ₹400,000.00 - ₹1,200,000.00 per year

Work Location: In person