Creative Head

The Creative Head is a key leadership role that plays a strategic and hands-on role in overseeing the end-to-end creative process across various domains such as academic, marketing, branding, and digital assets. Your responsibility will involve translating the brand's mission into compelling visuals, enhancing learner engagement, and ensuring consistent brand expression across all platforms. By combining creativity with process management and team leadership, you will contribute to elevating the institution's presence in the competitive education landscape. Your key responsibilities will include leading the creative direction across campaigns, academic visuals, social media, digital platforms, print materials, and events. It is essential to ensure timely and high-quality design delivery across all business and academic units. By implementing visual storytelling techniques, you will aim to enhance learner comprehension and brand recall. Utilizing analytics to measure the performance of creatives and adapting strategies accordingly will be crucial. Additionally, you will be responsible for maintaining high-volume, high-quality content pipelines for various purposes such as academic sessions, promotional campaigns, YouTube, and paid ads. Standardizing design templates for recurring content types will also be part of your duties. You will play a vital role in upholding and evolving the brand identity of the institution across all media. Regularly auditing creative outputs to ensure brand consistency in typography, colour palette, iconography, and tone will be necessary. Developing visual style guides and documentation for internal and external stakeholders will also be a key aspect of your role. Collaborating with academic teams to create visuals for explainer videos, online lessons, and e-books will be important. Working closely with performance marketing, sales, and product teams to fulfill creative requirements aligned with campaign objectives is also part of your responsibilities. Attending cross-functional meetings to align creative strategy with broader organizational goals will be crucial. As a Creative Head, you will be leading and mentoring a team of graphic designers, illustrators, and motion graphic artists. Conducting regular reviews, feedback sessions, and training programs to upskill the team will be essential. Building a strong hiring pipeline and contributing to the creative team's growth will also be part of your role. You will be responsible for creating and testing multiple thumbnail versions for video campaigns to optimize click-through rates. Studying audience behavior and performance insights to iterate design for higher engagement will also be a key aspect of your responsibilities. Exploring and implementing new design formats such as 3D, animation, and AI tools for academic and marketing materials will be important. Staying abreast of design and tech trends in EdTech, YouTube content, and UI/UX will also be crucial for this role. Building and maintaining a centralized, tagged, and easily searchable design repository will be necessary. Ensuring files are stored using consistent naming conventions and folder structures for reuse and version control is also part of your responsibilities. You will be leading the creative vision for academic webinars, product launches, offline events, and student engagement initiatives. Supervising the production of all collaterals including banners, posters, certificates, and social media promotions will be part of your role. Establishing timelines, assigning resources, and monitoring the progress of multiple design projects will be crucial. Implementing review systems to reduce rework and ensure alignment with brief and expectations will also be part of your responsibilities. Coordinating with external creative agencies, freelancers, and print vendors when needed will be important. Evaluating, recommending, and implementing new design tools, stock libraries, or plugins to improve productivity is also part of the role. Requirement: - Bachelors/Masters degree in Visual Communication, Design, Fine Arts, or related field. - 7+ years of creative experience with at least 3 years in a leadership role. - Proficiency in Adobe Creative Suite, Figma, Canva, After Effects, and design productivity tools. - Proven ability to lead and scale design teams in fast-paced environments. - Experience in educational or EdTech sector is highly desirable. Job Types: Full-time, Permanent Benefits: - Health insurance - Provident Fund Schedule: - Day shift - Morning shift Work Location: In person Expected Start Date: 05/07/2025 Connect: - PH: 9037924644 - Mail id: akshay.v@xylemlearning.com,