Creative Director - Lifestyle & Culture

Introduction on the Group

• We are India's Most Diversified Media Company in Fastest Growing Media Market. The Company has a strong Heritage and we possess a strong presence in Magazines, Television and Internet domains. Our brands like CNBC, Forbes and Moneycontrol.com are market leaders in their respective segments.
• The Company has over 7,000 employees across all major cities in India and has been consistently managed to stay ahead of the growth curve of the industry.

The ideal candidate will lead the launch and growth of Firstpost’s Lifestyle & Culture vertical. This role combines creative direction, editorial storytelling, and execution to deliver monthly marquee covers that resonate globally, grow audiences, and open sponsorship opportunities across Instagram, YouTube, and Firstpost.com—including the launch and scaling of new YouTube channels. The role also involves conceptualizing content, building vertical-specific formats, and driving editorial innovation across digital and social platforms.

Key Responsibilities

1. Set the creative and editorial vision for Firstpost Digital Covers, including content themes, narratives, and formats.
2. Lead end-to-end execution of monthly covers, from story conceptualization to design, production, and launch.
3. Build and manage a hybrid team of in-house and freelance talent across creative and editorial functions.
4. Drive reach, engagement, and monetization through platform-specific strategies, including the launch and growth of YouTube and social media channels.
5. Oversee content development within Lifestyle & Culture verticals, ensuring quality, consistency, and innovation in storytelling.

Key Skills

1. Strong editorial and creative leadership in digital storytelling across video, photo, and interactive formats.
2. Expertise in content conceptualization, narrative building, and developing formats for digital and social platforms.
3. Ability to manage multidisciplinary teams and external partners, balancing editorial and creative workflows.
4. Strategic thinking to align creativity with audience growth, YouTube expansion, and sponsorship goals.
5. Deep understanding of social media dynamics, editorial trends, and content formats that drive engagement.

Location - Gurugram

Experience - 8 to 12 years.