Creative Designer - Marketing

Job Title:

Creative Designer

Job Summary:

Senior Creative Designer

Key Responsibilities:

Brand Creative & Visual Design:

• Develop high-impact visual designs across digital and offline channels including website banners, campaign creatives, packaging, brochures, POSMs, and more.
• Translate marketing strategies into engaging design concepts that are aligned with brand values and consumer appeal.
• Work closely with the digital team to enhance UI/UX and layout of the brand’s e-commerce website.

Content & Campaign Development:

• Ideate and execute creatives for social media platforms including Instagram, Pinterest, YouTube, and Facebook.
• Support video content creation and editing for digital campaigns, reels, ads, and website.
• Create and adapt visual content that resonates with parents and caregivers—our core audience.

Collaboration & Project Management:

• Coordinate with creative agencies, digital marketing partners, and event management teams to bring campaigns to life.
• Manage design timelines and ensure quality output in alignment with brand strategy and campaign objectives.
• Participate in strategic brainstorming sessions with the marketing team to conceptualize and execute new initiatives.

Photoshoots & Visual Assets:

• Plan and direct photoshoots for product and lifestyle imagery in collaboration with photographers and stylists.
• Manage content production for digital and retail platforms, ensuring consistency in visual storytelling.

Packaging & In-store Display:

• Design stunning, functional, and brand-aligned packaging for products and gifting solutions.
• Develop innovative display concepts for retail and event setups to elevate brand perception.

Brand Collateral Development:

• Design brochures, catalogues, and print material.
• Rework and evolve the visual layout and experience of the brand website.

Required Skills & Qualifications:

• Bachelor's or Master’s degree in Graphic Design, Visual Communication, Fine Arts, or related field.
• 4–6 years of relevant experience, preferably in a digital marketing agency or brand design role.
• Strong portfolio demonstrating a range of digital and print work with high creative quality.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects).
• Hands-on experience in social media design, basic video editing, and motion graphics.
• Strong understanding and experience of

  AI tools

  for faster delivery of creative outputs.
• Good understanding of UI/UX principles, especially for consumer-facing websites and mobile-first design.
• Excellent communication and presentation skills.
• Strong attention to detail and ability to manage multiple projects simultaneously.