Creative Copywriter

As a Copywriting Lead, your primary responsibility will be to develop high-quality, engaging copy for various mediums, such as digital ads, social media, websites, email campaigns, video scripts, and print materials. You will craft persuasive headlines, taglines, and long-form content that align with the brand voice and campaign objectives. Collaboration with creative directors, designers, and strategists is key to ensure that the messaging complements visual elements. Additionally, you will be in charge of editing and proofreading content to ensure accuracy, consistency, and adherence to brand guidelines. In terms of creative strategy, you will contribute to brainstorming sessions, bringing innovative ideas and fresh perspectives to campaigns. Understanding client objectives, target audiences, and market trends will be essential in developing messaging strategies that resonate. Analyzing campaign performance and adapting copy based on insights and feedback will also be part of your role. As a team leader, you will mentor a team of junior copywriters, fostering a culture of creativity and collaboration. Assigning and overseeing copywriting tasks to ensure timely delivery of high-quality work will be crucial. Providing constructive feedback, guidance, and training to help team members improve their writing skills and creative thinking is also expected. Conducting regular team meetings to discuss progress, address challenges, and share updates on projects will be part of your routine. Evaluating team performance, recognizing achievements, and identifying areas for development will also fall under your purview. Collaborating with account managers to understand their brand voice, messaging goals, and target audience will be necessary. You will be responsible for presenting creative concepts and copy to clients and account managers, addressing feedback, and incorporating revisions effectively. Project coordination will involve collaborating with project managers to prioritize tasks and manage workloads for the copywriting team. Ensuring that all content aligns with project timelines and client expectations will be a key aspect. Coordinating with other departments, such as design, marketing, and strategy, to ensure cohesive campaign execution will also be part of your responsibilities. Staying updated on industry trends, consumer behavior, and emerging platforms to create relevant and impactful content is crucial. Experimenting with new copy styles, formats, and approaches to keep campaigns fresh and engaging will be expected. Sharing insights and best practices with the team to elevate the overall quality of work is also important. Maintaining the highest standards of writing quality across all projects is imperative. Ensuring consistency in tone, style, and brand messaging across all client materials will be part of your quality assurance role. Reviewing and approving the final copy for all major campaigns and projects will be a key responsibility. To qualify for this role, you should have a Bachelor's degree in English, Communications, Advertising, or a related field. You should possess 3-5 years of experience in copywriting, with at least 2 years in a leadership or senior role. A proven track record of creating impactful copy for diverse industries and platforms is required. Exceptional writing, editing, and proofreading skills, with a strong grasp of grammar and style, are essential. The ability to handle multiple projects and meet deadlines in a fast-paced environment is necessary. Excellent leadership, communication, and interpersonal skills are also expected.,