Creative content strategist

Company Description

Hobfit is a technology-enabled health platform dedicated to transforming women's health through science-backed care and innovative solutions. Combining medical expertise, AI-powered workouts, and culturally relevant nutrition, Hobfit addresses a range of health concerns, including weight management, hormonal imbalances, and gynecological health. Trusted by over 500,000 users, with support from 500+ doctors, dieticians, and certified coaches, Hobfit operates across 5+ countries. Features include biomarker-based personalization, lab test integrations, and habit-based health plans to deliver comprehensive and sustainable wellness. At Hobfit, the focus is on solving root causes and empowering women to take control of their health.

Role Description

This is a full-time on-site role for a Creative Content Strategist, based in Faridabad. The Creative Content Strategist will be responsible for developing and managing content strategies aligned with brand objectives, crafting engaging web content, and producing high-quality written materials. Additionally, they will oversee content development and ensure consistency in tone, messaging, and design.

Qualifications

• Proficiency in Content Strategy, Content Management, and Content Development
• Strong expertise in Web Content Writing and Writing
• Ability to create audience-focused content and align it with business goals
• Excellent communication and organizational skills
• Familiarity with industry trends and digital marketing practices
• Bachelor's degree in Marketing, Communications, English, or a related field
• Experience within the health and wellness sector is a plus