Creative content marketing

Company Description

Hobfit is revolutionizing women’s health by combining medical expertise, AI-powered workouts, and habit-focused coaching—rooted in science and innovation. Serving over 500,000 users across 5+ countries, Hobfit offers a comprehensive approach to managing conditions like PCOS, thyroid issues, and hormonal imbalances. With a team of 500+ health professionals, including doctors and certified coaches, we integrate personalized nutrition, adaptive workouts, and lab test insights to deliver tailored care. Our platform features culturally relevant nutrition, biomarker-based personalization, in-app tools like calorie and period trackers, and strong community support. At Hobfit, we prioritize solving health issues at their root, empowering women to achieve long-term well-being.

Role Description

This is a full-time, on-site role for a Creative Content Marketing Specialist based in Faridabad. The role involves developing and executing creative content strategies to enhance brand presence, crafting compelling written content, and shaping the storytelling approach for Hobfit. The individual will collaborate closely with cross-functional teams to align branding and messaging, contribute to marketing campaigns, and ensure content resonates with the target audience. Day-to-day responsibilities also include brainstorming fresh ideas, developing creative concepts, and ensuring consistency across all communication channels.

Qualifications

• Expertise in Creativity Skills and Creative Strategy to innovate and execute impactful campaigns
• Strong Communication and Writing skills to craft engaging and persuasive content
• Experience in Branding and storytelling to maintain a consistent voice and message
• Ability to work collaboratively, manage multiple projects, and meet deadlines
• Familiarity with digital marketing trends and tools is a plus
• Bachelor’s degree in Marketing, Communications, or a related field
• Passion for women’s health and wellness is highly desirable