Creative Content and Growth Marketer

Creative Content & Growth Marketer (1–2 YOE) @ OnCourse Learning

Location: India

1–2 Years

Type: Full-time

About Us

NEET PG, INI-CET, and USMLE

the future of learning

Who We’re Looking For

oung, hungry storyteller

• Lives inside students’ heads

  —you intuitively know what hooks a stressed-out NEET-PG aspirant at 11 p.m. and what sparks a share-fest in a USMLE Discord server.
• Is

  from a medical or life-sciences background

   (or has created for that audience) and can translate dense concepts into scroll-stopping nuggets.
• Crafts 

  thumb-stopping content

  —Reels/Shorts, carousels, memes, threads—that earns shares, saves, and comments (show us proof!).
• Balances 

  creative instinct with data

  —A/B tests, retention curves, cohort metrics are second nature.
• Possesses a 

  global outlook

  —you grok why an anatomy meme explodes on TikTok in the US but a pharmacology carousel trends on Indian Insta.
• Is a 

  self-starting creative

   who turns fuzzy ideas into shipped campaigns in days, not weeks.
• Thrives in ambiguity, embraces feedback, and iterates at startup speed.

If you love turning insights into viral stories—and watching the metrics spike—this is your playground.

What You’ll Work On

• Own OnCourse’s voice

   across Instagram, YouTube, TikTok, X, LinkedIn, email, push, and in-app surfaces.
• Ideate, script, shoot/animate, and publish 

  daily short-form videos

   and carousel posts that make medical concepts binge-worthy.
• Build 

  viral loops & share hooks

   inside product experiences (quizzes, streaks, leaderboards).
• Partner with AI, product, and design teams to turn raw features into narratives learners feel.
• Run 

  growth experiments

  : headline tests, retention nudges, referral prompts—measure, learn, repeat.
• Curate & amplify 

  UGC

   from toppers, resident doctors, and student creators worldwide.
• Track and report 

  KPIs

   (views, watch time, CTR, activation, retention) to steer the content roadmap.

Stack & Tools

• Creative: Adobe Suite / Figma / CapCut / Descript / Canva
• Distribution: Instagram, YouTube Studio, TikTok, LinkedIn, X, Discord, Substack
• Analytics: GA4 / Mixpanel / native platform dashboards
• AI Assist: ChatGPT, Midjourney, Runway, Descript overdub
• Collab: Notion, Slack, Linear, Loom

Who This Role Is NOT For

• People who are not Doctors ; People who are not with Life Sciences background
• Folks without a portfolio or data-backed proof of content performance
• Marketers who need strict brand guidelines before creating
• Candidates with < 1 or > 2 YOE
• People who dislike rapid experimentation and public feedback loops

Why Join Us

• Front-row seat

  : Shape the voice of a product already loved by thousands of medicos.

• Speed & autonomy

  : Ideate Monday, ship Tuesday, analyze Thursday.

• High-leverage learning

  : Work with AI engineers, cognitive-science experts, and growth hackers.

• Culture of writing & clarity

  : Ideas > hierarchy; outcomes > optics.

• Flexibility

  : Remote-friendly, async-friendly—own your craft, not just your hours.

Apply If…

• You’ve 

  grown an account

   from zero to thousands (or millions) of engaged followers—and have the screenshots to prove it.
• You live on creator Twitter, study hooks on LinkedIn, reverse-engineer viral Shorts, and know the difference between a US TikTok trend and an Indian Insta reel.
• You’re passionate about medical education and want to make learning addictive—

  and you’re ready to own that narrative

  .

How to apply:

Let’s make learning go viral.