Corporate PR & Influencer Marketing Executive

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About The Role

Fashion TV

Key Responsibilities

• Corporate PR Strategy:
• Support the planning and execution of PR campaigns for the brand and affiliated entities.
• Draft press releases, corporate announcements, and brand stories tailored to various media platforms.
• Media Relations:
• Build and maintain strong working relationships with journalists, editors, media houses, and lifestyle publications.
• Secure coverage in top-tier print, digital, and broadcast media.
• Influencer Marketing:
• Identify, engage, and manage relationships with relevant influencers, tastemakers, and content creators.
• Execute influencer gifting campaigns and collaborations aligned with brand goals.
• Events & Brand Activation:
• Coordinate corporate events, press conferences, fashion shows, and product/brand launches.
• Manage RSVPs, press invites, and media kits.
• Monitoring & Reporting:
• Track media coverage, monitor brand sentiment, and prepare comprehensive PR reports.
• Maintain updated press and influencer databases.
• Digital PR:
• Collaborate on digital PR initiatives and online campaigns to drive brand presence and engagement.
• Stay current with trends in digital media, influencer engagement, and online brand reputation.
  

Requirements

• Bachelor’s degree in Mass Media, Communications, Journalism, or Public Relations.
• 1–3 years of experience in PR, influencer marketing, or fashion/lifestyle communications preferred.
• Excellent written and verbal communication skills in English.
• Strong understanding of fashion, luxury, and lifestyle media and influencer landscape.
• Stylish, articulate, and confident in building external and internal relationships.
• Highly organized with attention to detail, multitasking ability, and deadline sensitivity.
• Familiarity with PR and influencer tools such as Meltwater, Cision, or similar platforms is a plus.
  

What You’ll Gain

• Exposure to top fashion, lifestyle, and luxury brands.
• Opportunity to work closely with influencers, stylists, editors, and media professionals.
• Access to fashion shows, brand activations, celebrity events, and high-profile campaigns.
• Hands-on learning in corporate brand communication and influencer strategy.
• A platform to build a strong PR and influencer marketing portfolio.
  

Application Details

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