Corporate Communications Specialist

JOB DESCRIPTION

- Scaling up the business from the brands association and managing the existing brands

- Spearhead the marketing strategy and put together to the industry

- Formulate and implement the Marketing Strategy for the JFW

- Identifying potential brands, creating a pitch and presenting it to them, Formulate, Initiate and

communicate for sponsorship

- Strategies for brand building of Juniors Fashion Week globally

- End-to-End execution of big-scale events and campaigns

- Network with eminent personalities in the fashion fraternity

- Manage public relations department and agency

- Develop PR strategies, campaigns, and initiatives to improve public perception of company.

- Produce reports on the events conducted by the organization.

- Respond to information queries from media and the general public.

- Write press releases and media kits

- Manage an organization's reputation with the public in general and clients. Compile

comprehensive information about the company for the media. Work with clients to create a

social media strategy that collaborates with marketing

- Research top influencers, competitors, and trends in clients’ industries

- Analyse and report media actions on a monthly basis for successes and new opportunities

- Identify and develop opportunities and PR connections for Atomic to be used as a resource for

public relations (print, online, speaking, consulting)

- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the

forefront of industry developments, particularly developments in mobile marketing

- Collaborate with agencies and other vendor partners