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🚀 Copywriter – Words That Move People (and Metrics)


We’re looking for a copywriter who can do more than just write — someone who can think, create, and convert. If you're obsessed with words, ideas, headlines, scroll-stopping content, and performance-backed storytelling, this one’s for you.

As our Copywriter, you won’t just write copy — you’ll build narratives that elevate the brand, spark conversations, and drive results across all things marketing. From punchy social posts to full-funnel ad campaigns — you’ll be the voice behind the voice.


What you’ll do:


  • Develop scroll-stopping, thumb-pausing creative ideas that align with our brand tone (and break the internet occasionally)
  • Write copy that sells, tells, compels — across ad campaigns, social, website, emails, WhatsApp, video scripts, and more
  • Translate briefs into bold narratives and performance-friendly copy
  • Dive into audience mindsets, brand insights, and cultural moments to craft messages that actually matter
  • Collaborate with designers, marketers, and growth teams to bring campaigns to life
  • Edit, tweak, and polish until every word is tight and every message lands
  • Keep testing — what works, what doesn’t, and why — and double down on what drives results


What you bring:


  • A Bachelor’s degree in English, Journalism, Communications, Marketing, or anything that sharpened your pen
  • 2+ years of experience slinging copy in fast-moving setups (EdTech or FinTech? Big plus!)
  • A portfolio packed with smart, compelling work across digital formats
  • A sixth sense for audience behavior, and how to speak their language
  • Strong command over tone, structure, and storytelling
  • Comfortable juggling creativity with conversion goals
  • Bonus: Understanding of SEO, performance marketing, and how to write for both humans and algorithms

If you think brand-first and write conversion-friendly — let’s talk.

Bring your boldest ideas, your sharpest lines, and let’s make some noise.

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upGrad
upGrad

EdTech, Online Education

Mumbai

1,000+ Employees

180 Jobs

    Key People

  • Arjun Mohan

    CEO
  • Rohit Thakur

    Co-Founder and President

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