Copywriter

About Us:

The Souled Store is a homegrown youth casual-wear brand started in 2013. We are one of India’s largest online merchandising platforms with licenses like Disney, Warner Bros; WWE, IPL, Viacom18 to name a few. Apart from selling products with themed designs such as superheroes, movies, TV shows, and cartoons, the brand also

is at the forefront of the latest youth style and fashion trends. In addition to core men and women wear apparel categories, we have also expanded to new categories and introduced new product lines like activewear, supima products, innerwear, personal care products like perfumes etc. We have also launched footwear and kidswear

recently.

Although we are primarily an online brand, we’ve expanded in the offline retail space as well and have stores pan India.. The Souled Store was born out of the idea of loving what you do, from the soul. We believe that people do their best work when they love what they do. There are too many Monday mornings and you can’t go dreading every single one of them. Over the years, we have built a strong team of like-minded people that work smart, own their work, and think like leaders. If you identify with what we do and are interested in being a part of an aggressively growing brand, we would love to have you on Board!

Team Summary :

We are looking for a creative, witty, and detail-oriented Copywriter to join our team! If you have a way with words, love storytelling, and know how to make even the most mundane product sound exciting, this role is for you. You’ll be working closely with our design, brand, and marketing teams to craft compelling copy that reflects our brand voice and engages our audience.

Roles and Responsibilities :

• Write clear, persuasive, original copy for a variety of channels including website, social media, emails, ads, packaging, and more.
• Collaborate with designers, marketers, and other stakeholders to brainstorm ideas and create campaigns.
• Maintain and evolve the brand’s tone of voice across all communication.
• Edit and proofread content to ensure consistency and quality.
• Stay updated with industry trends, pop culture, and internet slang to keep content fresh and relevant.
• Contribute to naming, slogans, campaign themes, product descriptions, and taglines.
• Work on both short-form and long-form content, depending on campaign needs.

Skills and Qualifications :

• 1-3 years of experience in copywriting, preferably in a consumer brand, agency, or e-commerce/D2C setup.

• Excellent command over English and strong grammar skills.

• Ability to switch tones based on platform and audience.

• Strong attention to detail and excellent time management skills.

• A portfolio showcasing your range – witty taglines, product descriptions, campaign scripts, and anything that makes us smile.