Copywriter

About The Role

We are looking for a copywriter who can turn brand strategy into clear, on brand content for social. You will write daily for multiple F&B, lifestyle, skincare, hospitality, and jewellery brands. You will collaborate with strategy, design, video, and account teams to ship work on time and at a high standard.

What You Will Do

• Write platform specific copy: Instagram captions, Reel hooks, YouTube Shorts scripts, static post copy, story frames, carousels, and community replies
• Draft ad copy for Meta and Google: headlines, primary text, descriptions, and variations for testing
• Script short format videos: cold opens, VO lines, cut points, CTAs, and storyboards
• Build monthly content calendars with angle, hook, CTA, and reference links
• Turn brand decks and inputs into tone of voice guides and messaging pillars
• Research competitors, trends, hashtags, seasonal moments, and local cultural hooks
• Adapt long form to short form and vice versa: blog posts, emails, landing pages, menu blurbs, in store copy
• Partner with designers and editors to align copy with visuals and motion
• Proofread for grammar, clarity, and brand consistency
• Track performance of key posts and recommend next steps
• Join shoots when needed to guide lines and on screen text
• Write in English and basic Tamil when required
  

What You Will Bring

• 2 to 4 years of copywriting experience in a social media or creative agency
• Strong portfolio with short format content, ad copy, and brand storytelling
• Clear understanding of Instagram, Reels, Shorts, LinkedIn, and basic ad platforms
• Comfort with quick turnarounds, feedback, and multi brand juggling
• Solid grammar, clean structure, and an eye for simple persuasive lines
• Bonus skills: bilingual Tamil, basic SEO, email flows, and UGC scripting
  

How We Work

• Weekly content reviews and brainstorms
• Monthly calendars and shoot plans
• Clear briefs with audience, purpose, format, length, and CTA
• Edits tracked in docs and delivered on time

Success Looks Like

• Hooks that hold attention in the first three seconds
• Captions that are on brand and drive saves, shares, and comments
• Ad copy variants that improve CTR and CPA over time
• Calendars that ship on schedule with minimal rework
• Clean files and documentation that the team can pick up easily