Copywriter

About the Company

NxtWave is one of India’s fastest-growing ed-tech startups, transforming the youth of Bharat into industry-ready professionals through its CCBP 4.0 programs. Backed by marquee investors and recognized by NSDC, NASSCOM, and the World Economic Forum, NxtWave is setting new benchmarks in tech skilling and career transformation. Learn more: https://www.ccbp.in

About the Role

As a Copywriter on NIAT’s brand team, you will be responsible for ideating and crafting thumb-stopping, strategy-led content across channels. You’ll work with the Brand Manager and ORM specialists to proactively identify trending moments and respond with campaigns or witty content across social and influencer channels. This is a brand-first role, ideal for someone who wants to grow as a creative and strategic thinker.

Responsibilities

• Execute 2 brand campaigns/month, collaborating with design, video, and ORM teams
• Identify 5–10 trending posts/month for witty, brand-safe comment interventions
• Craft content across formats—social media, scripts, influencer assets, digital copy
• Collaborate on IP and content integration ideas; own writing from concept to deployment
• Ensure copy maintains tone, clarity, and consistency with brand guidelines
• Participate in post-mortems and sentiment analysis sessions for campaign evaluation

Qualifications

• Education: Bachelor’s degree in any discipline
• Experience: 2–3 years of copywriting experience, preferably in a creative agency
• Other: Strong brand thinking, attention to detail, and interest in internet culture

Required Skills

• Must-Have:

• Strong written communication with a sharp, brand-led tone
• Campaign ideation experience across digital, social, and integrated formats
• Understanding of trends and moment marketing

• Good to Have:

• Experience writing for influencer and performance campaigns
• Exposure to ORM/content monitoring workflows