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JOB DESCRIPTION - Copywriter Job Title: Senior Copywriter - Agency Experience must Location: Hyderabad, (In-office role) Experience: Minimum 3-5 years in an agency environment About Wholesome Media: Wholesome Media is a vibrant design and creative agency focused on helping brands develop and manage compelling material for their social platforms. We excel in creating narratives that connect with both B2B and B2C audiences, combining creativity, strategy, and a keen sense of pop culture to deliver powerful campaigns. Job Description: We are seeking a skilled and experienced Senior Copywriter to join our in-office team. The ideal candidate will have a strong background in producing captivating, persuasive, and shareable material for diverse brands, along with a solid grasp of social media trends, pop culture, and SEO basics. You will be tasked with generating ideas, conducting research, and crafting copy that aligns with brand voices and goals while working closely with the entire team. Additionally, you will lead a team of writers, ensuring high-quality output and seamless collaboration. Key Responsibilities: Design and implement innovative copy strategies for B2B and B2C brands, ensuring they meet objectives and appeal to target demographics. Write compelling, platform-specific copy for social channels, including captions, posts, ad copy, landing pages, reel ideas, video scripts, and other marketing collaterals. Brainstorm and conceptualise fresh campaign concepts that tap into current trends and cultural moments. Perform in-depth research to stay updated on industry shifts, audience behaviour, and competitor activities. Work alongside designers, strategists, and account managers to ensure smooth campaign delivery. Develop copy that not only engages but also drives tangible outcomes, such as higher reach, interaction, and conversions. Apply basic SEO principles to enhance copy visibility and performance. Stay attuned to the evolving digital landscape and adjust strategies to maintain relevance. Lead and mentor a team of writers, providing guidance, feedback, and support to ensure high-quality copy production. Ensure impeccable grammar, tone, and style in all written materials, maintaining brand consistency and professionalism. Requirements: At least 3 years of experience in a creative or copy role within an agency setting. Demonstrated expertise in writing for both B2B and B2C sectors, with the ability to adapt tone and style for varied audiences. Natural talent for generating creative ideas, planning campaigns, and executing them collaboratively. Strong knowledge of social platforms, trends, and best practices. Basic understanding of SEO and its role in copy development. Excellent writing, editing, and proofreading skills with attention to detail and impeccable grammar. A self-motivated and accountable individual with a strong work ethic. A passion for pop culture, digital trends, and creating material that resonates with audiences. Proven ability to lead a team, providing direction and fostering a collaborative environment. Ability to receive and share feedback amicably. What We Offer: A collaborative and innovative workspace where your contributions matter. Opportunities to collaborate with a variety of brands across industries. The chance to be part of a driven team that values creativity and excellence. If you’re a creative thinker with a talent for crafting engaging copy and a deep understanding of digital trends, we’d love to hear from you! Show more Show less
