Copy Writer - Ecommerce Email Marketing

Educational Qualification: Bachelors degree in English, Marketing, Communications, Journalism, or equivalent hands-on experience 2+ years of copywriting specifically for e-commerce emails (campaigns & flows) Excellent command of grammar and persuasive writing techniques Roles & Responsibilities: Write clear, engaging copy for email campaigns and automated flows (welcome series, cart-abandon, post-purchase, re-engagement) Craft scroll-stopping subject lines, preview text, headers, and CTAs that boost opens and clicks Partner with designer to ensure copy and visuals work in harmony Develop and execute A/B tests on copy elements to optimize open rate, click-through, and conversion Maintain consistent brand voice and messaging across all client emails Stay ahead of e-commerce trends, email best practices, and deliverability guidelines Preferred Profile: Exceptional storytelling skills and a knack for translating product benefits into customer-focused messages Proven ability to adapt tone and voice across different brands and niches Comfortable working in an ESP (Klaviyo, Omnisend, Mailchimp, etc.) and using templates to streamline your workflow Basic familiarity with open-rate and click-through metrics to inform your copy decisions - no deep analytics required Fast learner who welcomes feedback, iterates quickly, and thrives in a collaborative, deadline-driven agency setting Excellent communication skills and a passion for staying on top of e-commerce and email marketing trends Why You'll Love Working With Us: Join a close-knit team at Syncopated Marketing where your words drive real revenue Own every step of the process from brainstorming subject lines to analysing campaign performance Work with a variety of exciting e-commerce brands Salary range: 3-5 LPA Show more Show less