Copy Writer

Job Summary The Copywriter plays a key role in developing persuasive, conversion-focused messaging for digital marketing campaigns. This role involves crafting high-impact ads, landing pages, and compelling calls-to-action (CTAs) that effectively communicate the brand’s promises and drive measurable results. The ideal candidate is a versatile writer with a strong command of language, a deep understanding of buyer psychology, and the ability to balance creativity with strategic objectives. Key Responsibilities ·        Write compelling ad copy for various marketing campaigns. ·        Craft persuasive CTAs to optimize campaign performance. ·        Collaborate closely with designers, marketers, and product teams to develop creative briefs and integrated campaign content. ·        Proofread, edit, and refine content drafts to ensure clarity, accuracy, and impact. ·        Maintain consistency with brand voice and messaging guidelines across all content. ·        Develop copy for email marketing workflows and promotional campaigns. ·        Conduct research on consumer psychology and emerging marketing trends. ·        Create copy for PPC and performance marketing campaigns. ·        Adapt messaging for diverse platforms, including web, social, email, and paid media. ·        Track and interpret the performance of copy-driven campaigns; contribute to A/B testing and optimization efforts. Required Skills & Competencies ·        Strong grammar, writing, and editing skills. ·        Solid understanding of copywriting psychology and persuasive techniques. ·        Familiarity with ad platforms and digital marketing ecosystems. ·        Ability to benchmark competitor content and identify differentiation opportunities. ·        Basic knowledge of SEO writing and keyword integration. ·        Experience with CMS platforms and content publishing. ·        Understanding of content funnels and user journey mapping. ·        Proficiency with research, editing, and A/B testing tools.    Personal Attributes ·        High creativity and ideation ability. ·        Strong attention to detail. ·        Excellent persuasion and communication skills. ·        Collaborative mindset with the ability to work cross-functionally. ·        Adaptability to switch tones and styles based on brand or campaign needs. Preferred Qualifications (Good to Have) ·        Experience in storytelling and narrative-driven content. ·        Scriptwriting knowledge for video or multimedia campaigns. ·        Awareness of neuromarketing principles and trends. ·        Familiarity with AI-assisted writing and content tools. ·        Experience working on global or multilingual campaigns. Bring your updated CV & Passport size photocopies