Conversion Optimization Analyst

Conversion Rate Optimization (CRO) Analyst

CRO

customer journeys, traffic intent, messaging, and friction removal across the funnel.

What You Will Do Everyday

• Audit funnels and user journeys

  for both eCommerce and service/lead-gen businesses

• Analyze data

  (GA4, heatmaps, session recordings, behavior flows) to find bottlenecks & drop-offs

• Map traffic intent to conversion paths

  — no generic recommendations without context

• Develop hypotheses and prioritize experiments

  using structured frameworks

• Collaborate with copy/design/dev

  to execute A/B tests, LP iterations, and UX fixes

• Review post-test data & extract insights

  — not just “win/lose” but “why/next”

• Work with paid team to align pre-click and post-click messaging

• Build repeatable CRO documentation

  — research decks, findings, playbooks, and roadmaps

Must-Have Skills

• 3–6 years in

  CRO or growth optimization roles

• Strong understanding of

  data tools

  : GA4, GTM, Hotjar/Clarity, Looker Studio
• Familiar with

  traffic sources (Meta/Google/LinkedIn)

  and their impact on on-site behavior
• Can translate data into

  hypotheses, not opinions

• Knowledge of

  offer psychology, persuasion & UX heuristics

• Experience running or supporting

  A/B and multivariate experiments

• Comfortable working cross-functionally with marketing + creative + dev
• Exposure to global brands —

  education or work experience outside India preferred

Big Plus

• Experience in

  eCommerce or high-ticket lead funnels

• Familiarity with Webflow / Shopify / Unbounce / VWO / Optimizely
• Understanding of direct-response messaging and landing page copy principles
• Use of AI tools for research, synthesis, and test ideation

How We Measure Success

• Lift in conversion rates

  across funnel stages (LP, form, checkout, booked call)

• Number and quality of experiments launched

  , not just ideas discussed

• Insight depth

  — clarity of “why” behind results

• Funnel efficiency metrics

  — CPL, CAC, AOV, LTV improvements through CRO

• Alignment with traffic strategy

  — pre-click to post-click congruence

• Documentation & clarity of recommendations

  for stakeholders

You’ll Fit Right In If…

• You think in

  systems, not pages

• You don’t give opinions — you run investigations
• You see CRO as

  behavior + data + communication

  , not just design
• You care about what happens

  after the click

  , also before it

Why Work with Blue Bagels

• Remote, high-autonomy, experimentation-led culture
• Work with global eCom & service brands
• Build CRO systems from scratch, not inherit broken ones
• Your insights directly influence revenue, not vanity metrics