Content Writer – Social Media Specialist

Content Writer – Social Media Specialist Location: Head office/Remote(applicants are welcome) Type: Full-Time (Part-Time considered for exceptional candidates) Compensation: Competitive | Based on experience and last drawn CTC About the Role We are seeking a creative and strategic Content Writer – Social Media Specialist to craft compelling, conversion-driven content across our digital platforms. You’ll play a key role in shaping our brand voice, enhancing engagement, and driving measurable results through persuasive storytelling and data-driven strategies. --- Key Responsibilities l Expertise in crafting, persuasive, write emotionally resonant and social media copy for Instagram, LinkedIn, Facebook, Twitter & all social platforms. l Optimize content using SEO, ASO (Answer Engine Optimization), and GEO-based strategies to boost organic reach and discoverability. l Develop storytelling-driven content addressing audience pain points and customer journeys. l Create clear, concise, and jargon-free copy for social media ads, posts, CTAs, and hashtags. l Apply EEAT principles (Expertise, Authoritativeness, Trustworthiness) to enhance credibility and engagement. l Research skills to Integrate relevant statistics, case studies and trends for data-driven content. l Proficiency in creating thought-provoking infographics and promotional creatives that support lead generation and campaign goals. l Stay updated with platform algorithms, trending formats, and performance metrics. --- Required Skills & Experience Minimum 2+ years of experience in content writing with at least 1 year in social media copywriting. Proven track record of content-driven lead generation and measurable impact on revenue growth (e.g., 3x lead generation, 20% YoY revenue growth). Proficiency in content tools, CMS, and SEO/AEO platforms (company will provide or reimburse tool access). Exceptional research, storytelling, and editorial skills. Experience working in a performance-marketing or growth-focused environment is a plus. --- Candidates must have their own working system (laptop/desktop with stable internet). Flexible communication hours preferred for sync with the internal team. Job Type: Full-time Benefits: Work from home Schedule: Morning shift Work Location: In person