Content Writer

About the Role

Potafo Technologies is seeking a versatile and skilled Content Writer to join our growing team. This full-time role requires a unique blend of technical clarity and creative storytelling. As our in-house Content Writer, you'll play a key role in developing content that informs, educates, and inspires—across marketing, product, and internal knowledge platforms.

Key Responsibilities

Research, write, and edit clear, accurate, and engaging content across a variety of formats:

• Website and landing page content
• Product overviews and feature explainers
• Educational blogs and thought leadership articles
• Internal guides, documentation, and process write-ups
• Social media captions and short-form storytelling

Ensure all content aligns with Potafo’s brand voice, tone, and strategic goals.

Work closely with designers, product managers, and marketers to co-create visual and written assets.

Use SEO and keyword strategies to optimize digital content for visibility.

Edit and proofread for grammar, clarity, consistency, and tone.

Stay updated on industry trends and competitor content to inform direction and strategy.

Ideal Candidate Profile

• Bachelor’s degree in English, Journalism, Communications, Marketing, or related field.
• 1–3 years of professional writing experience (preferably in both technical and digital content).
• Strong command of written English, with a natural flair for both structured and creative writing.
• Proven ability to explain complex ideas simply and clearly.
• Familiarity with SEO, content strategy, and CMS platforms.
• Comfortable collaborating with cross-functional teams in a fast-paced environment.

What You'll Gain

• A key voice in shaping how Potafo communicates across platforms.
• Diverse writing experience—from blog articles to internal documentation.
• Mentorship from experienced marketers, designers, and product teams.
• Competitive compensation, flexible work policies, and room for career growth.