Job
Description
We’re looking for a versatile Content Writer who can craft high-converting landing pages and engaging blog articles for our suite of travel brands. You’ll turn data, destination insights, and user intent into wanderlust-worthy copy that ranks, converts, and delights. If you thrive on creativity, live for tight deadlines, and can leverage AI writing tools without losing the human touch, we’d love to meet you. Key Responsibilities Landing Page Copy – Write persuasive, SEO-optimized landing pages that capture search intent and drive bookings, sign-ups, or inquiries. Blog & Resource Hub – Produce in-depth destination guides, listicles, and how-to pieces (1,200–2,000 words) that grow organic traffic and brand authority. On-Page SEO – Perform keyword research, craft compelling H1–H6 hierarchies, meta titles, descriptions, and internal-link strategies to support topical clusters. AI Collaboration – Ideate, outline, and refine drafts using ChatGPT, Claude, and other AI utilities to accelerate output—while ensuring originality, fact-checking, and brand voice. Content Calendars & Documentation – Maintain boards, briefs, and style guides to keep projects transparent and reproducible. Proofreading & QA – Edit for clarity, grammar, brand tone, and SEO best practices; run every piece through Grammarly and plagiarism checks. Performance Iteration – Monitor content KPIs (CTR, dwell time, conversions) in GA4/Search Console and suggest data-led tweaks. Cross-Team Sync – Collaborate daily with design, product, and growth teams to align copy, visuals, and UX on landing experiences. What Success Looks Like? Landing pages consistently rank on page 1 for primary keywords within 90 days. Blog traffic grows 30 % YoY with steady improvements in average session duration. AI-assisted drafts cut ideation time by 50 % while maintaining a unique brand voice. Zero critical errors flagged in editorial reviews; Must-Have Qualifications Writing Mastery- 1 –3 yrs crafting persuasive web copy, preferably in travel, lifestyle, or e-commerce. SEO Fluency- Solid grasp of on-page factors, schema, and basic link-building concepts. AI Tool Proficiency- Hands-on experience using ChatGPT, Claude etc for content planning and generation. Analytical Mindset- Comfort interpreting GA4, Search Console, and basic A/B test data. Creative Storytelling- Ability to turn facts and itineraries into immersive narratives. Productivity Discipline- Proven track record meeting tight deadlines in an Agile workflow. Proofreading Rigour- Near-native English, AP/Chicago style familiarity, eagle-eye for typos. Nice to Have Experience living, working, or slow-traveling across multiple countries. Familiarity with WordPress, Elementor, or headless CMS setups. Basic knowledge of HTML/CSS for minor in-CMS tweaks. Understanding of E-E-A-T principles and Google Helpful Content guidelines. Why You’ll Love Working with Us Impact from Day 1 – Your words directly shape first impressions and bookings. Modern Toolkit – We invest in premium AI, SEO, and productivity apps. Continuous Learning – Monthly stipends for courses, conferences, or destination research trips. Flexible Hours – Align with IST core hours but design your most productive schedule. Supportive Culture – Work with a driven, curious team that champions experimentation. Show more Show less
