Content Writer

Job Title: Content Strategist

Job Summary:

We are seeking a creative and analytical Content Strategist to plan, develop, and manage content across multiple platforms. This role involves aligning content with business goals, audience needs, and brand messaging. The ideal candidate will have strong communication skills, a strategic mindset, and experience in content planning and execution.

Key Responsibilities:

Develop and implement a content strategy that aligns with the company’s brand, goals, and target audience.

Conduct content audits and analyze performance metrics to optimize existing content.

Write compelling content for digital ads and website pages that drives engagement and conversionsPlan editorial calendars and coordinate with content creators, designers, and marketing teams.

Research industry trends, audience behavior, and competitor content to inform strategy.

Ensure all content is consistent in tone, style, and quality across channels (e.g., web, social media, email).

Optimize content for SEO and user engagement.

Collaborate with stakeholders to understand content needs and business objectives.

Qualifications:

Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

1+ years of experience in content strategy, content marketing, or a similar role.

Strong writing, editing, and communication skills.