Content Writer

Job Title: Content Writer (Ed. Tech)

Job Description:

· Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales.

· Research and write original SEO ready content for company website, blogs, articles, publications, infographics, online communication, and content assets including case studies, emails, newsletters, social and more.

· Coming up with ideas and creating useful content which drives traffic

· Editorial requirements include basic knowledge of On Page/ Off Page SEO understanding, content categorisation and structure, content development, distribution and measurement.

· Systematically distribute content online to various parties (PR, discussion forums, bloggers, guest post websites and social channels, etc.)

· Grow our presence in relevant verticals through content co-promotion, syndication, etc. with trade publications and associations.

· Grow our reach to end audiences and improve engagement/conversion across channels (social, email, blog)

· Create the content our target audience is looking for

· Must understand the basic best practices of the main social media channels, which content and approaches work on each and why

· Repurpose and optimise existing content for digital channels.

Required Qualifications

· 0 to 5 years demonstrated experience in writing/editing/publishing corporate content specific for the web, preferably for a b2b service company

· Highly creative writing skills with an ability to write original and interesting content

· Experience researching and reporting on relevant industry trends and best practices to identify opportunities for new or improved SEO content.

· Must be able to write content optimized for SEO

· Demonstrated experience writing blog posts

· Ability to develop new topics, research, and find a unique spin on existing topics

· Background in search engine optimisation is preferred but not necessary

· Experience with content management systems and a strong understanding of content workflows

· Prior work with B2B companies preferred.

· Understanding of SEO best practices.

· Understanding of best practices for promotion/sharing content through social media channels. Social experience for a B2B services company is preferred.

Job Type: Full-time

Pay: ₹22,000.00 - ₹34,000.00 per month

Language:

• Hindi (Preferred)
• English (Preferred)

Work Location: In person