Content Writer – &Done
At &Done
, we’re redefining what high-performance haircare looks like for Indian hair. Backed by biotechnology and scientific precision
, our formulations are designed specifically for Indian hair and weather—delivering results global brands weren’t built to offer.We started in salons, earning the trust of top stylists across India, and are now scaling rapidly through our direct-to-consumer launch.Founded by Saumya Yadav
(Stanford GSB ’19, IIT Delhi ’13; ex-Urban Company, ex-Udayy) and Atit Jain
(BITS Pilani ’09; 2X founder – Pluss, Bulbul; ex-VC at Elevation Capital), we’re VC-backed
and building a category-defining brand from the ground up.Your Role: Content Writer
We’re looking for a story-driven content writer who can craft engaging, relatable, and premium social media copy for &Done. You’ll help shape how the brand sounds and feels online—turning everyday moments into scroll-stopping stories that connect deeply with our audience.What You’ll Do
– Write high-performing social media copy for Instagram, YouTube, and digital campaigns.– Develop storytelling-led narratives that communicates the brand position effectively.– Collaborate with the design, marketing, and influencer teams to create cohesive campaigns.– Craft content across formats—posts, reels, carousels, ad captions, and scripts.– Maintain brand tone and consistency across all communication.– Contribute creative ideas for campaigns, hooks, and brand storytelling– Stay updated on social and cultural trends to keep &Done’s content relevant and fresh.What We’re Looking For
– 4–5 years of experience in copywriting: Ideally with a background in D2C beauty, lifestyle, or a creative agency– Proven storytelling experience—someone who can turn insights into emotion and engagement– Strong understanding of how copy performs for short-form video (Reel/YouTube) vs. static content– Excellent command of English and comfort writing in a conversational, social tone– Creative thinker with a grasp of trends, pop culture, and audience psychology– Someone with good taste who understands the luxury aesthetic and knows when to let the product speak for itself📍 Gurugram HQ💰 Competitive salary + creative ownership💇 ♀️ Perks: Write for India’s next cult beauty brand—and shape how it speaks to the worldIf you believe great writing can move people (and products), we’d love to meet you. Reach out to saumya@anddonehair.comSkills: social media,writer,storytelling
