Content Writer

Key Responsibilities:

• Create compelling, original content for

  websites, blogs, social media, email campaigns, and marketing collateral

• Write and edit

  B2B and/or B2C content

  aligned with brand voice and business objectives
• Conduct research to develop accurate, insightful, and value-driven content
• Optimize content for

  SEO

  , including keyword usage, meta descriptions, and readability
• Collaborate with marketing, design, and product teams to develop content strategies
• Edit and proofread content to ensure clarity, consistency, and quality
• Repurpose content across multiple platforms and formats
• Maintain a content calendar and meet publishing deadlines
• Analyze content performance and suggest improvements based on insights

Required Skills & Qualifications:

• 13 years of

  hands-on industry experience

  as a Content Writer or similar role
• Excellent

  written and verbal communication skills

  in English
• Experience writing for

  digital platforms

  (blogs, websites, social media, email)
• Strong editing, proofreading,and storytelling abilities
• Basic understanding of

  SEO principles and content optimization

• Familiarity with

  content management systems (CMS)

  such as WordPress
• Ability to research topics and translate complex ideas into simple, engaging content
• Experience working with

  style guides and brand guidelines

Good to Have:

• Experience in

  B2B, SaaS, IT, or technology domains

• Exposure to

  content analytics tools

  (Google Analytics, Search Console)
• Basic knowledge of

  social media marketing and email marketing

• Experience with

  UX writing or technical documentation

• Familiarity with AI-assisted content tools (for ideation and optimization)

Soft Skills:

• Strong attention to detail
• Ability to manage multiple projects and deadlines
• Creative thinking with a business-oriented mindset
• Strong collaboration and feedback-handling skills