Content Writer (D2C)

Job Description

Designation: Content Writer Location: Sector-56, Gurgaon Working Mode: WFO, (5.5 Days with Alternate Saturdays Off) Experience: 3+ Years Role Overview We’re looking for a highly creative and detail-oriented Content / Copywriter to bring our brand voice to life across digital channels. You’ll create compelling, engaging, and on-brand copy that drives engagement, boosts conversion, and strengthens customer loyalty. Whether it’s a product page, social post, or email subject line, your words will play a critical role in how our customers experience our brand. Key Responsibilities Craft engaging, brand-aligned copy across digital touchpoints: website, product pages, social media, email campaigns, landing pages, ads, and packaging. Translate brand strategy and product features into benefit-driven messaging that resonates with our target audience. Collaborate closely with designers, marketers, and product teams to maintain consistency and effectiveness across all content. Optimize content for SEO, conversion, and readability. Stay up to date with industry trends, consumer behavior, and D2C marketing best practices. Contribute to the development and maintenance of our brand voice, tone, and editorial style guide. Conduct competitor and market research to inform messaging strategies. Requirements 3+ years of experience in content creation, copywriting, or editorial roles—preferably in a D2C or eCommerce environment. Exceptional writing, editing, and proofreading skills with a keen eye for detail. Ability to write both long-form and short-form content that’s creative, persuasive, and on-brand. Familiarity with SEO best practices and tools (e.g., SEMrush, Ahrefs, Google Search Console). Strong understanding of marketing funnels, customer journeys, and performance-oriented content. Comfortable working in a fast-paced, collaborative environment with tight deadlines. Bonus Points For Experience writing for lifestyle, fashion, beauty, wellness, or similar consumer categories. Knowledge of performance marketing and A/B testing for creative. Basic understanding of HTML or CMS platforms like Shopify, Webflow, or WordPress. Familiarity with tools like Klaviyo, Meta Ads Manager, or Google Analytics. Skills: d2c,proofreading,seo,consumer behavior,content,editing,writer,content creation,research,marketing funnels,copywriting Show more Show less