Content Writer / Copywriter

Role Description:

The Content Writer / Copywriter is responsible for creating engaging, original, and well-structured written content that aligns with the organization’s brand voice, marketing goals, and target audience. This role involves developing content across multiple platforms — including websites, blogs, social media, newsletters, advertisements, and promotional materials — to effectively communicate key messages and strengthen brand presence.

The Content Writer / Copywriter works closely with marketing, design, and product teams to craft persuasive copy that drives awareness, engagement, and conversion. You will be responsible for researching topics, generating creative ideas, and producing clear, compelling content optimized for both digital and traditional channels. The role also includes editing and proofreading materials to ensure grammatical accuracy, stylistic consistency, and alignment with brand tone.

Key responsibilities include writing SEO-friendly web content, blog articles, and campaign copy; developing taglines, email content, and product descriptions; and assisting in content planning and strategy. You may also be involved in social media management, content scheduling, and performance tracking to evaluate the effectiveness of published materials. Collaboration with internal teams and stakeholders is essential to maintain consistency and ensure all messaging supports broader marketing objectives.

The ideal candidate is creative, detail-oriented, and adaptable, with a strong command of language and storytelling. This position requires curiosity, research ability, and the capacity to tailor writing style to different audiences and formats. The Content Writer / Copywriter should be passionate about communication and able to transform ideas into impactful content that informs, inspires, and converts.

Qualifications:

• Bachelor’s degree in

  Communications

  ,

  Marketing

  ,

  Journalism

  ,

  English

  , or a related field.
• Strong writing, editing, and proofreading skills with excellent command of grammar and style.
• Ability to create engaging, persuasive, and brand-consistent copy for diverse audiences.
• Familiarity with

  SEO principles

  and best practices for digital content optimization.
• Experience using

  content management systems (CMS)

  such as WordPress, Wix, or Squarespace.
• Proficiency in

  Microsoft Office

  and

  Google Workspace

  ; familiarity with tools like

  Grammarly

  ,

  Canva

  , or

  Notion

  is a plus.
• Understanding of

  digital marketing

  ,

  social media

  , and

  content strategy

  concepts.
• Creative thinking and research skills to develop fresh ideas and accurate, credible content.
• Strong organizational and time management abilities to handle multiple projects simultaneously.
• Excellent communication and collaboration skills for cross-functional teamwork.
• Ability to adapt tone and style to suit different platforms, audiences, and business goals.